LIGHTS, CAMERA, TAKE ACTION - STOP UNDERAGE DRINKING NOW RULES


1. Who Can Enter

a. To be eligible to participate in this contest, entrants must be Virginia residents who are enrolled in high school and reside in the WRLH viewing area.

b. Employees of Sinclair Broadcast Group, Inc., Sinclair Television Group, Inc., Sinclair Television of Charleston, Inc, and any other company which owns, programs or provides other services to television broadcast station WRLH-TV (the “Station”), Loveland Distributing, and Virginia Department of Motor Vehicles, their affiliated companies, advertising and promotion agencies, any and all local television broadcast and cable stations, local radio and other media companies, and the immediate family members of each are ineligible. The term “immediate families” includes spouses, grandparents, parents, siblings, children and grandchildren.

2. How to Enter
a. No purchase is necessary to enter. Only one entry per contestant.

b. To enter, entrants must produce (write, shoot and edit to final production) their own twenty (:20) second public service announcement (“PSA”). The PSA must be exactly :20 in length and provide educational messages designed to focus public attention on and combat Teen Drinking and Driving. Entries must be submitted in mini-DV tape or DVD format only. No other formats will be accepted.

c. To enter log on to www.foxrichmond.com, click on the LIGHTS, CAMERA, TAKE ACTION link, print out and complete the entry form and release. Mail your completed entry form, appearance releases (as further described below), and video entry to LIGHTS CAMERA, TAKE ACTION, 1925 Westmoreland Street, Richmond, VA 23230.

d. Entrants are responsible for submitting as part of their entry an Appearance Release form for any and all participants appearing in the PSA. Participants who are under 18 years of age must each have a parent or guardian sign the Appearance Release form.

e. If selected as a finalist, the parents or guardians of the entrant must accompany the entrant to the Station to meet with official Station personnel.

f. The contest starts on Tuesday, September 25, 2007 at 10pm and all entries must be received by Station by 5:30 p.m. on Tuesday, November 20, 2007. Station is not responsible for lost, late, or misdirected mail or for printing errors, server unavailability, computer or any other electronic malfunction.

g. All entries, including videos, received that are mutilated, tampered with, illegible, or from ineligible entrants will be void. All entries, including videos, become the property of Sinclair Broadcast Group, Inc., Sinclair Television Group, Inc. and the Station and will not be acknowledged or returned.

h. By entering, entrants represent that the PSA is their own original work and does not violate the rights of any third parties. Entrants cannot use copyrighted music in the PSA; only original or uncopyrighted music.

3. Judging of the Entries
a. Entries will be judged by a panel of judges comprised of local law enforcement, broadcast television producers, and sponsor representatives based on the following criterion: i) overall impact: dynamic/persuasive/informational/emotionally moving/focused message (50%); ii) originality: concepts/ideas/format ( 25%); and iii) cinematic Style: camera angles/editing/acting/direction/lighting (25%). On November 26, 2007, a maximum of four (4) finalists will be selected by the judges based upon the criterion set forth in this section 3(a).

b. In the event of a tie, the judges will make the final decision.

c. Each of the four finalist entries will then air in equal rotation on the Station from December 3, 2007 to January 20, 2008. From December 3, 2007 to January 20, 2008, viewers can vote online at www.foxrichmond.com, one vote per IP address, per day.

d. Station may edit the entries to fit the confines of the 30-second pod in order to accommodate the sponsor introduction and ending. The Station reserves the right to edit, crop or alter the PSA without notification to or approval by the entrant.

e. On January 21, 2008, one (1) winner will be selected based on the online voting results.

f. The Station will not be held responsible for any server unavailability or any other computer or electronic malfunction relating to the online voting.

g. In the event of a tie, the finalist with the higher score from the judges will be selected as the winner.

h. The winner will be announced during the Super Bowl on Sunday, February 3, 2008 when his/her PSA airs.

i. The decisions of the Station and judges are final.

4. The Prize(s)
1. Each of the four (4) finalists will receive a Dell Inspiron 1521 laptop computer and an 80GB iPod with 2.5 inch color display. Each finalist’s prize is valued at $948. One (1) winner will receive exposure when his/her PSA airs during the Super Bowl.

2. The finalists will be notified by phone. Finalists must sign and return a release and affidavit of eligibility, which must be received within two (2) days of notification. If a finalist is a minor, then the finalist’s parents or guardian must sign a release and affidavit of eligibility before the finalist receives his or her prize. Finalists must show picture identification to claim prizes. Station reserves the right to examine additional identification and may choose to accept or deny awarding the prize based on the identification presented.

3. If finalist(s) does not timely return the affidavit of eligibility, the prize will be awarded to an alternate finalist.

4. There will be no substitutions or cash alternatives for prizes except at the sole discretion of Station. The Station has the right to substitute a prize of similar value. No transfer or assignment of prizes is allowed.

5. The finalists/winner are responsible for paying all local, county, state and federal taxes on prizes based on the estimated retail value of the prizes as set forth in these rules.

6. Contestants are eligible to win only one prize within any 30 day period, regardless of the number of contests entered.

7. Sinclair Television of Charleston, Inc., Sinclair Broadcast Group, Inc. and Sinclair Television Group, Inc. are not liable if the provider of any part of the prize fails to satisfy its obligations to furnish its portion of the prize.

8. Sinclair Television of Charleston, Inc., Sinclair Broadcast Group, Inc. and Sinclair Television Group, Inc. are not responsible for any liabilities arising directly or indirectly from the award or use of the prize.

9. In claiming your prize, you acknowledge that Sinclair Television of Charleston, Inc., Sinclair Broadcast Group, Inc. and Sinclair Television Group, Inc. have the right to publicize your name, character, likeness, photograph, voice and the fact that you are the finalist and/or winner for promotional purposes without financial remuneration.

5. Odds of Winning/Miscellaneous
1. Complete contest rules are available Monday through Friday during normal business hours at WRLH FOX Richmond, 1925 Westmoreland Street, Richmond, VA 23230 and on the Station’s website at www.foxrichmond.com.

2. For a list of prize winners, send a separate, self-addressed, stamped envelope to WRLH LIGHTS, CAMERA, TAKE ACTION Winners, 1925 Westmoreland Street, Richmond, VA 23230 by February 29, 2007.

3. This contest is subject to all applicable laws and regulations and is void where prohibited. Sinclair Broadcast Group, Inc., Sinclair Television Group, Inc. Sinclair Television of Charleston, Inc., Loveland Distributing, and Virginia Department of Motor Vehicles accept no responsibility or liability in connection with any injuries, losses or damages of any kind caused by or resulting from the acceptance, possession or use of any prize awarded hereunder.

4. Station cannot be held liable for any lost or stolen entries, prizes or contest information.

5. Station reserves the right to make rules and contest changes and change the aforementioned contest dates.


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Copyright ©2008, WRLH-TV
WRLH   files and maintains quarterly Children's Television Reports in its Public File. The Public File is available to the public at 1925 Westmoreland Street Richmond, VA 23230 weekdays from 9am.  to 5 pm.